Terms of Service — E-Commerce Brand Innovation

These Terms of Service ("Terms") govern all E-Commerce Brand Innovation retainer engagements between Innov8alpha ("Company", "we", "us") and the client ("you", "Client"). By subscribing to any E-Commerce plan (Pro, Premium, or Elite), you agree to these Terms in addition to our General Terms of Service.

E-Commerce Brand Innovation services include but are not limited to: conversion funnel architecture, paid media management (Meta Ads, Google Ads), CRM pipeline integration, lead routing systems, content creation, retention marketing, competitor intelligence, and performance analytics.

All E-Commerce retainers operate on a predictable 30-day billing cycle starting from the date of first payment. There are no long-term contracts unless the Client opts for a prepaid multi-month commitment for bonus eligibility.

Invoices are issued on the same calendar day each month. Payment is due within 5 days of invoice issuance. Late payments beyond 10 days result in a temporary pause of active campaigns and deliverables until the account is brought current.

The Client may cancel the retainer at any time by providing written notice at least 7 days before the next billing cycle. Service continues until the end of the current paid period.

Performance advertising spend (Meta, Google, LinkedIn, and any other platform) is billed directly to the Client's payment methods by the respective advertising platforms. Ad spend is entirely separate from and not included in Innov8alpha's retainer fees.

Innov8alpha manages campaign strategy, creative production, audience targeting, and optimization. The Client is solely responsible for:

• Funding and maintaining active payment methods on advertising platforms
• Approving ad spend budgets before campaigns are launched
• Complying with advertising platform terms of service
• Any ad account suspensions or policy violations on Client-owned accounts

Innov8alpha does not receive commissions, rebates, or kickbacks from advertising platforms. Our fee is exclusively the stated retainer amount.

Innov8alpha provides strategic marketing services to maximize return on advertising spend (ROAS). However, Innov8alpha does not guarantee specific ROAS ratios, revenue targets, conversion rates, or sales volumes.

Marketing performance is influenced by factors beyond Innov8alpha's control including but not limited to:

• Product-market fit, pricing strategy, and competitive landscape
• Website conversion rate and user experience (if not managed by Innov8alpha)
• Customer service quality and fulfillment speed
• Advertising platform algorithm changes and policy updates
• Seasonality, macroeconomic conditions, and market saturation
• Client-imposed budget constraints or campaign pauses

Any ROAS projections, benchmarks, or case study references shared during the sales process are illustrative and based on historical data from comparable engagements. They do not constitute contractual guarantees.

Conversion funnel setups, landing pages, and A/B testing infrastructure are created as part of the retainer deliverables. These assets are built on Innov8alpha-managed or Client-provided infrastructure as agreed in the onboarding SOW.

The Client retains ownership of all funnel assets, landing page designs, and copy created during the engagement. Upon termination, all assets are transferred to the Client within 14 days.

Innov8alpha is not liable for third-party tool downtime (Shopify, WooCommerce, payment gateways, email service providers) that may affect funnel performance during the engagement.

Each tier includes defined deliverables per 30-day cycle. Deliverables are specified in the plan comparison and onboarding SOW. Deliverable volumes and formats may be adjusted during the engagement to optimize performance, with Client communication.

End-of-month performance reports are provided on or before the 5th business day of the following month. Reports include key metrics such as ROAS, cost per acquisition, conversion rates, and strategic recommendations for the upcoming cycle.

The Innov8alpha Custom KPI Dashboard is a complimentary asset deployed subject to the minimum commitment periods defined per tier (6 months upfront for Pro, 3 months upfront for Premium, included monthly for Elite).

The dashboard is hosted on Innov8alpha's enterprise servers. Upon termination, dashboard access is revoked, but historical data exports are provided upon request within 30 days.

Innov8alpha's total aggregate liability for any E-Commerce retainer engagement shall not exceed the total retainer fees paid by the Client in the 3 months immediately preceding the claim.

Innov8alpha is not liable for lost revenue, lost profits, lost customers, or any indirect or consequential damages arising from marketing campaign performance, platform outages, or market conditions.

These Terms are governed by Indian law. Disputes are subject to the exclusive jurisdiction of UP courts.